I think I am the only person in the universe immune to Apple hype. I see pictures of a huckster selling yet another pointless gadget that does nothing new, but is packaged in a pretty shell.
Apple produces status objects. Were it not for DOS and IBM-clones, there would not be anything like the tech industry, the internet, or the inflated housing market in Califonia. Apple, like George Bush, needs to have an evil boogey monster out there against which to compare itself. Think about it - every Apple ad campaign is, at base, We're not Microsoft. The great irony of the "1984" ad campaign is that Apple is the most rigid, regimented, Big Brotherish of all the major OS producers. Control at all costs. Sell your product by inciting insecurity and status envy in the user. Structure your products to obsolete themselves on a regualr timetable by deliberately preventing backwards compatibility.
iPods are MP3 players with pretty cases. iMacs are underpowered computers with limited and over-priced software. iPhones are just another beeping monster to carry around in your pocket and annoy me with at the movies. If you buy the hype, you demonstrate your frantic desire to appear cool, not that you are cool.